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São João's party is a success among the comunity

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Around June of each year, COPACABANA CATERING celebrates Brazilian culture by recreating a famous Brazilian party called São João!

The Culture

In Brazil, the festival is primarily practiced by rural farmers, known as caipiras. Men dress up as farm boys with large straw hats and women wear pigtails, freckles, painted gap teeth and red-checkered dresses.

Dances throughout the festival surround "quadrilha". Most of these dances emerge from 19th century Europe, which were brought by the Portuguese. The "quadrilha" features couple formations around a mock wedding whose bride and groom are the central focus of the dance. This reflects the fertility of the land. There are various types of dance within the category of quadrilha, all including a heterosexual couple as the primary characters. Cana-Verde, a subcategory of fandango dance styles, are more popular in the south and are primarily improvised. Dances involving Bumba Meu Boi are also present during this festival. Here, the dance revolves around a women desiring to eat the tongue of an ox. Her husband kills the ox, to the dismay of the ox's owner. A healer enters and resuscitates the ox, and all participants celebrate.

Accompanying these dances is a genre of music known as Forró. This traditional genre primarily uses accordions and triangles, and focuses on the life and struggle of caiprias. The music greatly focuses on saudade, a feeling of nostalgia or forlorn, for rural farm life. More modern versions of the music can include guitars, fiddles, and drums.


Today, São João festivities are extremely popular in Brazil's largest cities. The presence of a festival celebrating rural life in an urban setting has revealed modern stereotypes of caipiras. Those residing in larger cities believe rural farmers to be less educated and unable to properly socialize. This is often reflected in caricatures of caipiras taught to children in Brazilian schools, who are told to use incorrect grammar and act foolish during the festival. Anxieties over the changing meaning of the festival also reflect a growing "carnavalization" of the tradition. Rather than an emphasis on religion, the festival is presented as a massive gathering for both Brazilians and tourists with large concerts in major cities

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